I studied Visual Communications in the Dublin Institute of Technology. After which, I went on to work as a designer in advertising agencies and design houses in Sydney and Dublin. Working in agencies reinforced my love of creating images and the collaborative process, I knew that committing to photography was what I wanted to do.
Eventually, after going out on my own I got offers from magazines, companies and agencies. This allowed me to focus on a wide range of projects including photoshoots for small independent companies, projects relating to Sustainability and Social Issues and campaigns for larger companies.
Collaboration and problem solving gives me a good buzz. The minute a project is mentioned my brain starts thinking: how, where, why…